I tried this today, and it was SO YUMMY hot out of the oven! All I did was use the whole wheat recipe that I usually do, and added the cinnamon swirl. But just use the bread recipe you're used to making, doesn't have to be whole wheat.........
your favorite bread recipe
Make your dough, then when you're ready to put it into the pans, roll each loaf out into a rectangle. Sprinkle with cinnamon and sugar. Roll up and pinch the edges shut. Then pinch the ends together and fold under (to make it look pretty). Put it the pans and let rise like normal and bake. My little girl LOVED this!